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The Beginner's Manual to Writing Effective Copy on the Internet

Here is what you wish discover inside this guide....

- Copywriting requires a plan??? Yep, it's true, writing efficient copy means that you need to accomplish several research and understand your visitors' needs...we'll tell you what research works, and how to use it to your advantage.

- What exactly is a headline designed for, and what should it say? The real trick here isn'